GABBCON’s day-and-a-half conference is the first collaboration with NAB to gather international media’s top marketers, agencies, media content publishers and ad-tech community to experience technological innovations and discuss the Power of Programmatic TV and Audio, AI, and the disruptive trends putting more than $300 billion in ad spending up for grabs in the traditional television, video and audio advertising markets.
The sessions take place at the Wynn Encore Ballrooms .Highlights of the session includes:
IBM Chief Data Officer Inderpal Bhandari, who’s transformed customer experiences in pro sports and medical care, delivers the morning keynote on how artificial intelligence is already changing media and entertainment.
After mining real-time voter and grassroots market data to set the Trump campaign’s use of daily advertising media or different creative, Deep Root Analytics engages in a spirited conversation with Publicis President Frank Friedman on whether local broadcast stations are even capable of delivering upon big data’s promise for major brands.
Viacom, Turner and Fox outline next steps in the shared OpenAP programmatic advertising initiative after refently announcing Accenture will administer and verify the OpenAP platform.
iHeartMedia EVP and CMO Gayle Troberman talks about iHeart’s new SmartAudio and other capabilities, including using real-time triggers like weather and sports scores to issue different advertising creative into any market based upon what’s happening at any moment.