NEXT-GENERATION ATSC 3.0 TV BROADCASTING SHOWCASED AT 2017 NAB

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attendees will see the incredible capabilities of the new Internet Protocol-based broadcast TV standard at a special exhibit in the Grand Lobby supported by more than two dozen companies and organizations.

The “NextGen TV Hub: Powered by ATSC 3.0” highlights how broadcasters will be able to offer and new services to viewers, including more impactful and targeted emergency alerting, better picture quality, and immersive audio experiences.

Media are invited to a ribbon cutting at the NextGen TV Hub at 8:15AM on Monday morning, April 24 in the Grand Lobby of the Las Vegas Convention Center.

“We’re nearing completion on the ATSC 3.0 broadcast standard, and this NextGen TV Hub allows us to show off the key functions of the standard – improvements that affect both viewers and broadcasters themselves. We’re very pleased that so many have come together to craft the standard and to show the industry how broadcasting will evolve to meet the ever-changing tastes of viewers while also providing more tools for broadcasters,” said Mark Richer, President of the Advanced Television Systems Committee.

The NextGen TV Hub is presented by ATSC, the Consumer Technology Association, and the National Association of Broadcasters. The showcase is sponsored by Pearl TV, LG Electronics, and Sinclair Broadcast Group. Supporting organizations include the AWARN Alliance, Dolby, 21st Century Fox, FTI Consulting, GatesAir, Panasonic and Samsung. Technology support is provided by Capitol Broadcasting, ENENSYS, Harmonic, KSLV-TV, Mohu, NBC Universal, ONEMedia, PBS, NAB PILOT, Sorenson Media Group, Triveni Digital, Turner Engineering, Verance, and Zenith.

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