Mumbai ( SPK Fashion desk): Lingerie vending machines at select prime locations, starting with a mall here, will be launched soon.Radhika Goenka, heiress to the Welspun Group, is set to start her own line of women’s innerwear — Lingerie Shop. It will be officially launched in the second week of May.
This will also feature the launch of fully functional lingerie vending machines with its all-black collection, Be Mine, on display, read a statement.
The first machine will be installed at a mall here and will be gradually available in other parts of the country. Stocked with pre-packaged lingerie products in multiple styles and sizes, the machines will provide the buyer with an assortment of premium quality inner-wear. The machines will be set up at select prime locations allowing for quick and easy purchases with product returns being just a click away.
“As we are a brand that advocates for unconventionality and uniqueness, the need to make a statement is essential. Our aim is to break the mould in the Indian lingerie market by offering premium bespoke products with a twist,” Goenka, founder of Lingerie Shop, said in a statement.