Future of media will be discussed at “Media infrastructure in 2036” in SET event


On April 25th, during the 26th edition of the SET seminar to be held from April 24th to 26th, organized by the Brazilian Society for Television Engineering (Sociedade Brasileira de Engenharia de Televisão, or SET) at the NAB Show, in Las Vegas), the talk, “An in-depth look at the future: media infrastructure in 2036”, will be given by Al Kovalick, founder of Media Systems Consulting, of Silicon Valley.

In his presentation at the SET , Kovalick will look forward to the evolution of systems components and architecture in the search for possible scenarios for the audiovisual industry, based on an analysis of current trends in IT, IP and the Cloud. His talk is part of the Technology Forum that will be moderated by Fernando Bittencourt, International Director of SET.

Future-proof – The SET will bring together major providers of technology, such as Advantech Wireless, Cisco/AD-Digital, Eutelsat, Intelsat and SES, which will use the occasion to present the latest trends in the audiovisual industry. Also participating as sponsors of the event are, Sony, Panasonic, Intelsat, Kaltura, Megatrax, SDC, Arri, Leyard and Newtec.
According to Paulo Galante, sales manager at SET, manufacturers and providers of satellite services are attracted to the seminar on account of the opportunity for presenting solutions and technologies for Brazilian and Latin American executives and professionals who have the power to influence or decide on the development of projects or the acquisition of solutions.

Fiction that became reality – The world’s largest technology event in the fields of media, content and entertainment, the NAB Show, which runs from April 24th to 27th, hosts over 100,000 people, including exhibitors, attendees and personalities.

This year, the futuristic hallmark of the US trade show was made very clear with the launch of the concept, The M.E.T Effect: “a cultural phenomenon fueled by hybrid solutions and boundless connectivity that’s changing the very nature of how we live, work and play”, as described by the event site.
M.E.T is an acronym for Media, Entertainment and Technology. It summarizes the symbiosis between the intensively complex devices and the infinite business possibilities, from the Internet of Things (IoT), to artificial intelligence, a world that hitherto looked like something out of a sci-fi movie is becoming increasingly real.


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