RUSHWORKS Demonstrates Production Tools at NAB 2017


Las Vegas, NV – April 19 2017 – RUSHWORKS, a Dallas area-based software development company that produces cool technology for production, playback, and streaming, is demonstrating the latest tools in its arsenal of powerfully simple products at NAB 2017 in Booth SL12713. This year RUSHWORKS is enhancing it already robust range of technology solutions with: LOCKED ON, an object tracking solution that eliminates the need for video camera operators; the upgraded PTX Model 1 and 2 Universal PanTilt heads controlled from DMX and/or VISCA devices; SegmentR PRO, a robust utility that transcodes and optimizes multiple formats in a file-based workflow; and NEWSDOLLY, a robotic camera dolly that introduces dynamic PTZ camera motion and anchor tracking to news and other studio and stage productions.

According to company President Rush Beesley,”Each product in our line-up offers unique elements or features that separate RUSHWORKS solutions from the field. We design our gear to be the most cost-effective and operator-friendly in the industry, providing matchless benefits and advantages that allow our customers to accomplish their objectives and enhance their production values, without breaking budgets”LOCKED ON
L ON is an object tracking solution that controls one or more PTZ or PTX fixtures, allowing video cameras to follow the talent with no operators required. The technology utilizes predictive motion and acceleration/deceleration data to emulate the camera work of skilled and well-trained camera operators. Multiple RFID transceivers and anchors allow the cameras to automatically follow single or multiple moving targets in three-dimensional space. Whether following a preacher at a service, a professor in a lecture hall, a presenter or performer on stage, or an athlete on the field, LOCKED ON provides a whole new dimension of cost-effective control and ISO tracking and recording capability.


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